Identifying, developing & placing stories in the press | Thaler is especially skilled at recognizing and developing the remarkable stories within your organization, or inherent in your work, that will interest the media. With a keen eye toward the news cycle, and an understanding of what a journalist needs to sell each story, Thaler works with you to develop each anecdote, strategically approach reporters, and secure media placements that accomplish policy goals and lead to increased organizational support.

OpEd development & placement | Thaler is successful at initiating, editing and placing OpEds for her clients, with placements in the New York Times, Washington Post, Los Angeles Times, Boston Globe, Houston Chronicle and Education Week.